Irradiisi was inspired by make-up artist Susan Saad’s passion to help others look and feel radiant. Susan’s interest in make-up and European fashion originated at a young age through the influence of her mother, an overseas trained fashion designer, and her sisters who have a background in fashion and hairdressing.

Susan is a professionally trained and qualified make-up artist and has worked in bridal, glamour, fashion, film, and television make-up. She also provides personalised make-up lessons to individuals and small groups. She is a volunteer make-up and skincare consultant for cancer patients undergoing treatment.

Susan’s passion for make-up artistry saw her attend the 2004 International Make-up Artist’s Tradeshow in Los Angeles where she participated in seminars and demonstrations facilitated by some of the world’s most renowned make-up artists. Her commitment to continuous learning and “keeping up” with the latest trends has taken her to Europe to undertake professional make-up training in Paris and attend make-up and fashion events in Paris, London, Barcelona and Milan.